Wheaton Whaley Home
Brand Strategy
Brand Messaging
Brand Identity
Canvas
Cream
Cornflower
Royal
Forget-Me-Not
Morning Sky
Joyful
Buttercup
Put-Together & Calm
Classic & Bright
Timeless
Curated & Stylish
Laidback
Light & Airy
Elevated / Positive / Fun / Down-to-Earth Stylish / Put-Together / Visionary / Relatable
Brand Personality & Messaging
“Elevating everyday moments through joyful, artistic, and beautifully crafted soft goods.”
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Vision Statement →
Mission Statement →
“Bringing positivity to the world through personal connection with our customers, supporting the dreams of our partners, and building a team that feels like family.”
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Vision Statement →
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Hand(typed) letters from Jen.
Inspired by old-fashioned letter writing, I pen bi-weekly mini essays about my life: motherhood, business, design, and more. Peek into my thoughts and let's have a soul chat!