Brand Strategy
White
Asphalt
Bone
Moss
Gold
Evergreen
Lively
Sunset
Warm & Comforting
Luxe & Bold
Timeless
Chic & Elevated
Elegant
Fresh & Natural
Chic / Timeless / High-End / Luxe / Natural / Lively / Fresh Nostalgia / Modern-Meets-Classic
Brand Personality & Messaging
“Our mission is to provide the highest quality care for your pets (and home), combining professionalism and reliability with loving, feels-like-family care.”
Tagline →
Unique Selling Proposition →
Vision Statement →
Mission Statement →
“At Solloway Premier Pet Care, we envision a world where pets are cared for like family. Where they stay in their own space, with their own routines. Where their unique needs (and quirks!) are respected, fulfilled, and celebrated with love. Where pet care is professional and compassionate.”
Tagline →
Unique Selling Proposition →
Vision Statement →
Mission Statement →
“At our core, we believe that every pet deserves to be treated like family, fulfilling each pet’s individual needs with compassion and professionalism. Because for us, pet care goes beyond the basics. It’s about forging a lasting, trust-based relationship with you and your family—for total peace of mind and a loving touch for your pets (and home) while you’re away. ”
Tagline →
Unique Selling Proposition →
Vision Statement →
Mission Statement →
Hand(typed) letters from Jen.
Inspired by old-fashioned letter writing, I pen bi-weekly mini essays about my life: motherhood, business, design, and more. Peek into my thoughts and let's have a soul chat!