Solloway Premier Pet Care

Brand Strategy
Brand Messaging
Brand Identity
Web copywriting
Showit Web Design & Development

Tall, serif font feels elevated yet playful. A swoop feels lively, and reversed serifs on the "E"'s are unexpected and unique.

The silhouette style illustration feels simple yet elevated, and the bandana and heart collar represent high-end care and treating pets with love.

White

Asphalt

Bone

Moss

Gold

Evergreen

Lively

Sunset

Warm & Comforting

Luxe & Bold

Timeless

Chic & Elevated

Elegant

Fresh & Natural

Chic / Timeless / High-End / Luxe / Natural / Lively / Fresh Nostalgia / Modern-Meets-Classic

Brand Personality & Messaging

“Our mission is to provide the highest quality care for your pets (and home), combining professionalism and reliability with loving, feels-like-family care.”

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“At Solloway Premier Pet Care, we envision a world where pets are cared for like family. Where they stay in their own space, with their own routines. Where their unique needs (and quirks!) are respected, fulfilled, and celebrated with love. Where pet care is professional and compassionate.”

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“At our core, we believe that every pet deserves to be treated like family, fulfilling each pet’s individual needs with compassion and professionalism. Because for us, pet care goes beyond the basics. It’s about forging a lasting, trust-based relationship with you and your family—for total peace of mind and a loving touch for your pets (and home) while you’re away. ”

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This brand leveled up. Now it's your turn.

Hand(typed) letters from Jen.

Inspired by old-fashioned letter writing, I pen bi-weekly mini essays about my life: motherhood, business, design, and more. Peek into my thoughts and let's have a soul chat!