Brand Strategy
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Bubblegum
Plum
Periwinkle
Vanilla
Grape
Latte
Whimsical & Airy
Elevated
Youthful & Fun
Warm & Inviting
Bold & Confident
Friendly
Seafoam
Comforting
Sunshine
Joyful & Bright
Whimsical / Trustworthy / Cheerful / Playful / Feminine / Useful / Elevated / Youthful / Warm
Brand Personality & Messaging
“To create a trusted, comprehensive resource for parents and families to help make everyday decisions easier.”
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“Helping others enhance peace and rest in their days, confidence in their parenting, and order in their homes through a trustworthy partnership based on education, value, and fun.”
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“We have built a trusted community of families looking to looking to bring joy to their children's lives, keep them safe, streamline their homes, and elevate their days. We achieve this through sourcing family-focused product recommendations and sharing mom/kitchen/life hacks, tips on traveling with kids, family traditions, and meaningful gift ideas.”
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“Parenting is hard. We make it easier.”
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Hand(typed) letters from Jen.
Inspired by old-fashioned letter writing, I pen bi-weekly mini essays about my life: motherhood, business, design, and more. Peek into my thoughts and let's have a soul chat!