An intimate group of designers crafting freedom-filled businesses—together.
Applications for Cohort 4 will open in early 2025.
Join me and your classmates in my 1:1/very-small-group hybrid program to bring ease back into the not-so-easy parts of running a design business. The Design Minimind™ combines 1:1 time and attention, a small-group-style community, and a video curriculum. Add in an extensive template library and a voice-note small group? I like to call it a win-win-win.
Combining 1:1 mentorship, a super-small-group environment, and a structured curriculum.
The Structure
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The designers alongside you will be the most positive, supportive people you might be missing from your solopreneur journey. The intentionally small group allows your voice to be heard and truly lasting connections to be made. The other designers will be in similar seasons of business, but they will also have different stories and lifestyles. Learning from and growing alongside others is so powerful (and more fun, in my opinion!)
Circle is an online community platform that will allows us to get to know one another, follow threads, post questions, and find what you need. It will be the hub of the Minimind! Imagine if Facebook Groups and Slack had a baby - but make it ~aesthetic~ (and SO user-friendly).
A major difference from my 1:1 Mentorship container, the Minimind will feature a pre-recorded curriculum in Teachable that you will work through on your own time each month. Each video will be short and simple, and you'll also be able to listen without looking at the slides in case you're busy with littles ones or something else.
Sometimes you just need a listening ear to challenges specific to you (a tough client, a new discovery call, scoping a project, mapping out your marketing, etc.). You'll have a private voice memo and text channel with me in Voxer where I will pop in 1x/week to answer your questions.
Want to steal basically everything in my business? The HJC Resource Library is a Notion database full of all my Figma/Illustrator templates, Notion templates, videos of me designing and presenting to clients, and more. It's always being updated with new content so you have a behind-the-scenes view into the operations of Hello June, in real time.
—Shani Josefovits, Shani Jay Design, Minimind
I've signed on two Shopify projects, six branding projects, three websites, and a full-service brand and web project for over $12k. Since the first day of the Minimind, my business life and mindset have completely transformed—in all the best ways. I never imagined I could run a profitable business, doing only the work I love, and be booked far in advance. Jen made it easy for me to be confident in myself and my brand."
"You and your business need Jen. I have smashed my 2024 financial goals—and it's only May! I went from having zero clients to being booked out two months in advance. The Minimind has been the greatest investment in my business.
—Katie Higginbotham, Katie Higginbotham Design, Minimind
Jen helped map my offers, transition my FT income to PT income to meet my income goals and capacity so I can spend more time with my young kids. I have clients booked 1-2 months out. I booked my highest projects during this program - 12k brand and website and a brand and website project for 18k! I have had two 10k revenue months during the program. But more than just the money, Jen's mentorship and guidance through Voxer was so valuable."
"Not to be dramatic but the Minimind changed my life. Jen gave me the confidence and structure to be able to plan out my "exit plan" on my FT Creative director job—I go part time next week. Investing in this program was scary, but I would do it 100x over.
—Joy Warren, Joy Warren Creative, Minimind
Within six months, my business has brought in 2/3 of what I made in the entire year of 2023. I was honestly a little terrified to make this investment in my business (the biggest investment I've made yet), but something just felt right about it. I have absolutely zero regrets. Jen's encouragement, wisdom, and expertise are invaluable and have without a doubt changed the course of my business (and life)."
"I've more than DOUBLED my prices for a lot of my services. Better yet, I've continued to book consistently at these raised prices! I quickly made my investment back and more... and you will too.
—Morgan Morris, Thuro Design, Minimind
I loved that she really helped me with my personal definition of success. I also finally have a marketing plan that feels sustainable and actually fun. Overall, I feel waayyyy more confident in my positioning and inspired for the next stage of business for year 6! Jen also helped me to transition to hiring, which was another big goal of mine, and having the extra help has been a gamechanger."
"Don't walk – RUN! This mentorship has been well worth the investment and I would do it again in a heartbeat. Jen helped me create a schedule that allowed me to do what I love best - design and being a mom.
—Jordyn Lardizabal, Hiraya Design, Minimind
Seeing the way Jen has built her business around the life she wants to live was the reason I KNEW I needed to learn from her because she embodies everything I am striving to be as a business owner. I now have all the tools I need to take my business to new heights and create the life and business of my dreams!
"Jen is the best hype-woman, big sister in business, and teacher you could ever want and she provides SO much value! Even in our 1:1 Voxer chats I feel like I have gained SO much knowledge by having Jen in my pocket.
—Miriam Noble, Miriam Noble Design, Minimind
Jen is thought out, organized, intentional, attentive, and patient. She created a platform with so many amazing resources, guides and the curriculum which covered every aspect of a business. Not only did I get Jen's 1 on 1 guidance and coaching, but I connected with a group of like-minded business women who were a huge source of inspiration.
"I have seen ROI in every aspect of my business. I am booking higher ticket clients than ever before. I'm working with ideal clients, on target to double my income from last year, and have a new sense of confidence in myself.
—Katie Anderson, Minimind
Jen is BEYOND generous with her knowledge and resources and does not gate keep success. She truly wants everyone to succeed in whatever way that looks like and feels like to them. I was able to create a solid foundation for my business that I didn't have before and that I will continue to build upon.
"I no longer go into sales calls with a chaotic frame of mind or just wing it. I have felt so much stronger in both sales and marketing and my mindset has shifted to knowing I am the expert when working with clients.
—Nics Norman, Studio Daisie, Minimind
Jen is an amazing mentor who has a wealth of knowledge (I constantly refer back to her extensive Notion templates and guides) and she cares so much about you as a mentee and as a friend. Talking to Jen and getting her guidance gave me so much confidence to believe in myself.
"I was able to hit my first $10K month during the program and was able to set client boundaries and carve out time to go on a 2-week work-free holiday as well!
—Madison Conrad, Soulful Solution, Minimind
Working with Jen was completely transformational for my business! I saw immediate change in my work life balance, client relationships, and pricing within the first 4 weeks of the program. I've never had a mentor so aligned in values with mine, and that made everything so much easier!
"I have more time freedom and life supporting schedule, been able to make my side hustle my full time job, achieved two of my highest earning months, booked a 9k project, and have more confidence in my pricing and sales skills.
—Katelyn Williams, Studio Kaly Creative, 1:1 Mentorship
"I've gained the confidence to charge 3x, 4x, even 5x times more than what I was originally charging. I had the biggest month in my business, finally surpassing the $10k mark with a $12k month.
Jen is your go-to if you want to scale your design studio in a sustainable way. She will help you gain the confidence to increase your prices in a way that feels good to you—she pushed me just enough to be slightly uncomfortable (in a good way!) She also has great advice about hiring, team structuring, and systems."
—Jen Chuah, Jenuine Creative, 1:1 Mentorship
I LOVE Jen - she has made a massive impact on my life as a business owner and mum. I would 100% recommend her to anyone but especially if you’re a time-poor mum or someone who wants to simplify and do things better and smarter.
I LOVE Jen—she has made a massive impact on my life as a business owner and mum, and I could not be any more grateful to her. I would 100% recommend her to anyone but especially if you’re a time-poor mum or someone who wants to simplify and do things better and smarter."
"Jen is the best investment I’ve ever made in my business! The changes we made resulted in more inquiries that wanted to work with only me, and more saved time on my part. I've structured my business and offerings so that I can work less and be more profitable!
Joy W., Minimind Student
Katie A., Minimind Student
Jordyn L., Minimind Student
Nics N., Minimind Student
Shani J., Minimind Student
Miriam N., Minimind Student
Morgan M., Minimind Student
The Value
Increased monthly and yearly revenue
Good vibes, great returns.
Past students have seen the following from our time together—it's the best way to describe the value you might see from The Design Minimind™. Of course, this all depends on you and your vision (but I'll be right there by your side supporting you through it all). This could be you:
The highest (and highest value) packages you've ever sold
More aligned client inquiries and social engagement
A marketing plan that works for you and attracts your audience
Crafting offers that are profitable AND jive with your schedule
Getting your business organized with templates you can trust
Nailing your sales calls (and feeling excited about them!)
Cultivating time freedom and flexibility (why you started!)
You're full time with your business or about to "make the leap."
You're out of survival mode, but not yet in thrival mode.
See yourself in any of the following? The Design Minimind™ was crafted specifically for you. The other designers learning alongside you will be in similar stages of business, with different stories.
You might be making 4-figure months, but wanting to increase.
You want to work reduced days/hours but be more profitable.
Marketing confuses or stresses you out and doesn't feel natural.
You feel unclear about what makes your business unique.
You're on the not enough work/too much work cycle of burnout.
- 6-figure+ business income, and $20-30k+ months
- I'm known for my laidback luxury, color-meets-class design style
- My studio is intentionally small—it's just me, one part-time employee, a contract intern, and a contract Shopify developer
- I quit work everyday at 1pm Monday - Thursday and take every Friday - Sunday completely off
- I take a full month off every July, three weeks at the end of the year, and am planning a 3-month maternity leave
- I'm (about to be) a mom of two (!!) and am our family's primary earner
My Business (& Mom) Resume
Hi! I'm Jen.
I'm the owner of Hello June Creative, a boutique brand & web design studio for creative service providers. I'm in year 5 of my design business and have been through it all to get to where I am today (see below!) I help designers make more and take more time off through my podcast (at 175k downloads!), and my signature group/1:1 program The Design Minimind™.
Find your positioning, pay yourself more, and live the life of simplicity and freedom you've been looking for.
My roadmap to a healthy business & life in limited working hours. (Moms, I see you!)
The Curriculum
The following curriculum outlines the short watch- or listen-anywhere videos that will be available to you in your Teachable account. Our community platform Circle hosts our curriculum, your Voxer group is a space for small-group discussion, and your private 1:1 Voxer channel with Jen ensures that no questions go unanswered. It's the best combo of a flexible learning environment *and* 1:1 support.
Month 1
- Mindset & Disproving Limiting Beliefs
- Uncovering Your Character Strengths
- Visioning
- Goal Setting
- Establishing Action Items for Your Goals
- What is Positioning?
- Uncovering Your Unique Positioning
- Brand Messaging Foundations
- Optimizing Your Brand Touchpoints to Align with Your Positioning
Offer Suite & Sales
- What is an Offer Suite and Why is it Important?
- Setting Up an Offer Suite that Supports Your Goal Income & Ideal Project Cadence
- To Share or Not to Share Pricing Publicly
- Pricing a Fixed Offer Suite Based on Value
- A Value-Based Approach to Sales
- The Sales Call Flow
- Working Through Objections
- Your Energy and Managing the Conversation
- Optimizing Your Inquiry Form
- Proposal Writing and Properly Scoping Projects
- Crafting & Selling Intensives & Day Rates
- My Signature Brand Intensive
Month 2
Marketing & Lead Generation
- Intro to Content & Relationship Marketing
- Content Marketing for Your Ideal Client
- Content Categories
- Crafting an Aligned Content Calendar
- Implementing Your Content Calendar
- Outsourcing Your Content Marketing
- Using an Outbound Engagement Strategy to Generate Leads
- Connecting with Past Clients to Get More Work
- Leveraging Strategic Partnerships for Visibility
Month 3
The Design Process & Working with Clients
- The Onboarding Process
- Creative Direction vs. Brand Strategy
- Front-Loading Your Creative Direction
- Designing a Brand from Start to Finish
- Collecting and Implementing Client Feedback
- Setting & Enforcing Boundaries with Clients
- Handling Difficult Client Situations
- The Offboarding Process
Month 4
Backend, Systems, & Finances
- Crafting Your Ideal Software Stack
- My Notion & Honeybook Setup
- Creating & Using a Client Portal
- Getting Organized Financially with Quickbooks & My Favorite Reports
- Managing Your Business Expenses
- Paying Yourself
Month 5
Establishing Time Freedom & Life-Business Harmony
- Switching From Seeking "Balance" to Seeking "Harmony"
- Ideal Day/Week Mapping
- Planning Your Project Cadence & The "Profit First" Method
- Growing Your Team
- Lessons I've Learned About Motherhood & Business
- Wrapping Things Up
Month 6
Let it be easy (and fun). Now is your time.
My business mantra?
If it's not fun, it's not getting done. This mindset has helped me craft a conversion-focused marketing plan that I actually implement (and see results from!) and work on fewer projects but pay myself more than I ever have. I've truly focused on raising my *net* revenue AND working fewer hours - the numbers that actually matter. If you're seeking the profitability that will lead to flexibility and time freedom (the reason you started your business in the first place), let's work together.