Have you ever heard of purchasing your fonts? That’s right. They aren’t always free, especially if you use them in your brand. So in short, yes, you always need to purchase your font licenses. First, let’s define some key terms:  Typeface: A set of characters of the same design including letters, numbers, punctuation marks and […]

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Font How-To Guide: Everything You Need to Know About Font Files

So first what is a Typography System? It’s a collection of font families and weights that explores building hierarchy using size, color, and line-height. It also establishes body text, headings, and responsiveness (Nathan Curtis, Medium, 2019), all important to a website right? One question I get asked by clients often is, “Do I need to […]

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Creating a Typography System For Your Website

One of the big questions we like to answer early on in our Discovery Calls with potential clients is: “What is your process like?” Our process is everything, and we stick to it like glue. Step into the shoes of a Hello June branding and web design client by following along with us below. Onboarding […]

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The Steps in Our Design Process

A moodboard is a collection of photography, typography, and design that acts as a foundation for your brand’s visual identity. Creating moodboards is one of the most important parts of my Discovery Phase – because it’s the first time I see my clients’ brands come to life visually. (And it’s one of my favorite parts […]

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How to Create a Moodboard for Your Business

Is your brand telling your audience the right story about who you are? Branding is more than just your logo – it’s a complete visual identity that gives your potential client the best and most memorable first impression. Branding is a tool that you can use to bridge the gap between your potential clients’ questions […]

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5 Ways Branding Reps Your Business

If you have that inkling in the back of your mind to ditch your DIY site and start to really level-up your business, you’re 100% on the right track. Your potential customers can tell when strategy, thought, care, and professional design have gone into a website—and they can also tell when it’s an afterthought on […]

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3 Ways A Professionally Designed Website Will Change Your Business