Client Feature: Cat Galletti Photography
Go from start to finish of a brand identity for a self-made, luxury photographer client of ours – and hear her own words about our process.
The problem
I’ll let Cat tell you more about why she inquired: “I reached out to Jen because I felt like my brand and website were generic. In today’s world, a strong brand is what correlates to business success, and I desperately needed help separating myself from the rest of my industry. I wanted a potential client to be able to come to my website and immediately know that there was something unique and interesting to how I run my business.”
^^^ This right here is the perfect example of the type of client that benefits most from working with us. Cat was established in her field, already providing a luxury, turnkey experience for her clients – but she felt like her brand and website just didn’t speak the same language.
Our solution
- We gave her business a fresh brand strategy – this is the first step in ALL of our client projects. You know who you are, and you can communicate to me who you are, but most of my clients have a hard time articulating that to their clients. Here’s what I wrote for the introduction and overview of Cat’s Brand Strategy:
“Cat Galletti is a luxury wedding photographer based out of Colorado Springs, CO (and beyond). She serves couples who are looking for a unique perspective—they need someone who can learn their story, bring their creative direction and eye for detail to shoots, and can deliver photographs that might even top their actual memories of the event. Cat takes a holistic approach to wedding photography. It’s not a one-day shoot for her and her team—it’s an in-depth partnership and guided process, and that white-glove-level client experience and top tier expertise in her field show in her photographs.”
It was this basis from which we grew Cat’s new brand identity.
Swipe through to see the beautiful deliverables we created for her. In addition to her strategy, we wrote her messaging (brand voice/tone, mission statement, and tagline), designed a custom brand identity, a custom Showit website, and wrote custom, strategic copy for her website.
Here’s what Cat had to say about the deliverables: “Jen and her team rebuilt my brand from the ground up – voice, audience values, business values, competitor differentiators – and translated those values into a design that allows for my business to be fully seen. Jen poured her creative soul into making sure the brand and website fully communicated my business’s values. Her process is very in-depth, allowing her and her team to truly understand the heart of your business. I felt very cared for throughout the entire process, enjoying the collaborative process of creating something truly unique.”
The Impact
Cat’s new brand and website fully embody the level of quality service she provides for her clients. She’s attracting and working with incredible clients of her own, and has a new sense of confidence when it comes to sharing her website with potential clients, sending out proposals, and marketing her business.
“I hired Jen and her team at Hello June Creative because I wanted a group of talented individuals to look at my brand and website with a fresh, modern perspective. As an entrepreneur, it can be tough to hire someone to take on a project so personally connected to your business’s core values. In a career where we are taught to DIY so much, relinquishing control can come across as scary. I never felt scared once throughout working with Jen. I was able to have full trust in that she cared about my business’s success just as much as I do, and she poured her creative soul into making sure the brand and website fully communicated my business’s values.
What do you think of Cat’s new brand and website?
