What makes a self-made, luxury creative? → This is the story of how I defined Hello June’s positioning in the design market, and how I listened to my clients and audience (you guys!) to help me define and tell that story.
In Q1, I got really specific about who I want Hello June to serve. I’ve been extremely blessed to work with so many dream clients, and I got curious about what connected them. One of the questions I always ask my design clients in their Brand Strategy Questionnaire (it’s meaty!) is “What thread do you feel connects your ideal audience together?” This helps me start to understand what patterns show up in who they already attract or who they want to attract. And that’s all positioning is, at least to me – it’s a pattern, a commonality, a group of shared values or likes or interests, that connects my clients’ ideal clients together.
To be honest, although I’ve been running my brand and web design business for YEARS now, it wasn’t until the beginning of this fourth year that I truly felt like I had honed in on who exactly I wanted to serve. And I did this, like I do almost all things in my business, through trial and error.
These three elements intersected, I worked with the incredible team at Rachel Leslie, and BOOM – I had found my positioning.
I’m all about getting specific, clear, and articulate about what my messaging means. This is how I define my ideal clients. Do any of these sound like you?
Which of the values or attributes above do you most resonate with?