Sol Flora

Brand Strategy
Brand Identity
Showit Web Design & Development

Alignment with the “O” is a nod to the solstice, while the eclipse shows the sun gracefully emerging (rising) from the moon’s shadow.

Custom “R” and seamless
connection with the “A” adds a sense of effortless flow.

"Working with Jen was an inspiring process. Not only was my vision for my logo and website able to come to life, but I was also inspired by Jen's joy, ease, and clear business practices."

— Mollie Jones, Owner & Founder

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Lavender

Olive

Sunrise

Peach

Blood Orange

Petal

Light & Airy

Linen

Joyful

Earthy & Natural

Vibrant & Fresh

Warm & Inviting

Energized

Delicate & Feminine

Fresh  /  Effortless  /  Joyful  / Down-to-Earth  /  Timeless  /  Elevated  / Romantic

Brand Personality

This brand leveled up. Now it's your turn.

Hand(typed) letters from Jen.

Inspired by old-fashioned letter writing, I pen bi-weekly mini essays about my life: motherhood, business, design, and more. Peek into my thoughts and let's have a soul chat!