J. Wilkinson Chair Co.
Brand Strategy
Brand Identity
Shopify Web Design & Development
"Jen's design concept for our website was spot on from the beginning. When she would send logos, marks, & color palettes for review it would almost make me cry. Every time I look at our primary logo it makes me happy inside and out. "
— Jody Chaffee, Owner & Founder
Tap & Hold to Scroll
Dew
Laidback
Carolina Blue
Classic
Apple
Fresh
Cloud
Timeless
Velvet
Sophisticated
Rattan
Grounded
Coral
Joyful
Fresh / Elegant / Approachable Luxury / Timeless / Elevated / Sophisticated / Classic
Brand Personality
"To craft high-quality, beautiful, custom monogrammed furnishings for modern spaces, inspired by the foundational and enduring love of family."
"At J. Wilkinson Chair Company, we believe that our families, strengthened through generational love and resilience, form the foundation for who we are. That a celebration of that history can be unique, beautiful, and enduring. That heirloom-quality pieces should be as modern as they are timeless. A joyful nod to your family’s past with a timeless place in its future—that’s our idea of legacy."
Vision Statement →
"Our handcrafted furnishings emulate the unbreakable, generational bonds formed by family. A J. Wilkinson piece is not only a one-of-a-kind finishing touch to an elevated space, it’s a celebration of what makes your family’s story unique, bringing a sense of fresh nostalgia into your modern life."
Unique Selling Proposition →
"Timeless monograms. Modern style."
Tagline →
Hand(typed) letters from Jen.
Inspired by old-fashioned letter writing, I pen bi-weekly mini essays about my life: motherhood, business, design, and more. Peek into my thoughts and let's have a soul chat!