Canvas Queen Needlepoint

Brand Strategy
Brand Identity
Collateral Design
Web Copywriting
Shopify Web Design & Development

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This fresh, classic and timeless monogram is representative of the monograms J. Wilkinson embroiders onto their chairs.

This elegant, sophisticated and timeless serif typeface pairs well with a fresh, modern sans-serif secondary typeface.

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Canvas

Classic & Luxe

Mint Julep

Relaxed & Calm

Front Porch

Cool & Casual

Sweet Grass

Upbeat & Fresh

Candy

Playful & Preppy

Sunrise

Feminine & Peaceful

Soft Beige

Timeless & Warm

Watermelon

Joyful & Sassy

Main Street

Grounded & Inviting

Approachable / Classic / Southern Hospitality / Fun Feminine Flair / Preppy with Good Personality / 
A Touch of Sass / Timeless

Brand Personality

"To create a welcoming community where every stitcher feels at home, celebrated, and supported—where discovering the perfect canvas, thread, or accessory becomes part of a joyful journey built on genuine connections."

"To be the heart of a thriving needlepoint movement that spans generations and skill levels, joyfully sharing the craft with friends, family, and the greater Knoxville community and beyond. Canvas Queen’s vision is to create a space (both in-store and online) where everyone has a seat at the table, and the art of stitching brings people together across all walks of life."

Vision Statement →

"A welcoming, needlepoint shop offering generous stitching space, personal service, extended evening hours, and accessible pricing—creating a community where every stitcher feels supported, connected, and excited to create."

Unique Selling Proposition →

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This brand leveled up. Now it's your turn.

Hand(typed) letters from Jen.

Inspired by old-fashioned letter writing, I pen bi-weekly mini essays about my life: motherhood, business, design, and more. Peek into my thoughts and let's have a soul chat!

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