Canvas
Classic & Luxe
Mint Julep
Relaxed & Calm
Front Porch
Cool & Casual
Sweet Grass
Upbeat & Fresh
Candy
Playful & Preppy
Sunrise
Feminine & Peaceful
Soft Beige
Timeless & Warm
Watermelon
Joyful & Sassy
Main Street
Grounded & Inviting
Approachable / Classic / Southern Hospitality / Fun Feminine Flair / Preppy with Good Personality / A Touch of Sass / Timeless
Brand Personality
"To create a welcoming community where every stitcher feels at home, celebrated, and supported—where discovering the perfect canvas, thread, or accessory becomes part of a joyful journey built on genuine connections."
"To be the heart of a thriving needlepoint movement that spans generations and skill levels, joyfully sharing the craft with friends, family, and the greater Knoxville community and beyond. Canvas Queen’s vision is to create a space (both in-store and online) where everyone has a seat at the table, and the art of stitching brings people together across all walks of life."
Vision Statement →
"A welcoming, needlepoint shop offering generous stitching space, personal service, extended evening hours, and accessible pricing—creating a community where every stitcher feels supported, connected, and excited to create."
Unique Selling Proposition →
