Branding Q&A

Branding is the first step our clients take to gain more confidence, clarity and alignment with their branded visuals. It might be hard to know when to make the investment in branding, how to find a designer, and what the process might look like. Let’s break down what it’s like to work with us at HJC!

• How do you know if it’s time to invest in brand identity with a professional designer?

Most of our clients come to us a few years into business when they realize that the high level of service (often luxury services like interior design) they’re providing for their clientele doesn’t align with the (often DIY – that’s ok!) visuals they got started with. This is a natural progression we see often with creative businesses: they realize they may be losing out on higher-ticket clientele because their visuals aren’t telling those clients the right story.

• What should you consider when tweaking/changing your branding design?

As a creative I know how tempting it is to make consistent updates to your brand, website, messaging, and style. I do believe that there is a time and place for a rebrand, and it might not be as often as you think! Changing up your branding too often might lead to lack of brand recognition, and also create a disconnect from your audience. So when is it a good time to rebrand? Perhaps you’ve decided to pivot in your business and goals, you want to start charging more for your services, you want to reach a new audience, or you want to feel a newfound confidence in your brand. If any of these apply to you, I say go for it!

• What should you look for in a professional brand designer?

The most important piece of advice I can give is to find a brand designer that aligns with your style and values. Many designers lean into a specific style (like editorial, bright and colorful, luxurious and neutral, etc.) and it’s important to choose someone that produces work that inspires and connects with you. Don’t be afraid to hop on a discovery call with a designer to chat more about their process, learn more about who they are, and find out if they are the right fit for you.

• What type of return on investment can I expect from investing in branding and a website from a professional designer?

Our clients come to us needing to raise their prices and therefore their revenue, increase the perceived value of their services which positively impacts the quantity and quality of new leads and inquiries, attract more press features and industry recognition, gain the confidence they’d been missing to show up and sell, unite and inspire their teams under a common mission and vision, and feel an alignment like never before with their brand and personal values.

• How would you help me accomplish those goals?

Our brand identity and web designs create a strong sense of alignment and confidence in our clients, which leads to them being able to raise their prices, sell more, connect with their ideal audience, (and do so without the weight of creative and visual roadblocks!) Our goal is to leave our clients feeling like they have the ability to take their brand and website and effortlessly maintain a strong level of brand consistency throughout all digital and print mediums.