How to Position Your Brand as Premium
Positioning your brand as premium might sound daunting, but it’s absolutely worth investing your time and energy in. Consumers today are cautious (especially when it comes to newer brands), and they’re willing to pay a premium for brands that they perceive to be higher quality. Let’s discuss a few key strategies that will help you elevate your brand from ordinary to premium.
1. Define your brand positioning
The first step in positioning your brand as premium is to dive deep into brand strategy (your audience, competitors, marketplace research, etc.) Identify what makes your product or service unique and how it adds value to your customers’ lives. Once you understand your customers wants, needs and desires on a deeper level, you’ll be able to craft brand positioning that feels intentional and aligned.
2. Create a strong visual identity
Your brand’s visual identity plays a critical role in how your brand is perceived. A strong visual identity will help convey your brand’s values, style and intentions. It’s important to invest in a brand designer that understands your vision and can craft designs that will resonate with your target audience. This includes your logos, color palette, typography, and any other visuals that you use to represent your brand.
3. Offer exceptional customer service
Premium brands are known for offering exceptional customer service. Find ways to go above and beyond to meet the needs of your customers and provide a personalized experience that makes them feel understood and valued. If you are a service based business owner, send out feedback/testimonial forms at the end of your project to learn more about what your clients loved about working with you. This information can help you craft stronger positioning and lean in to your area of expertise. If you are a product based business owner, be sure to leave space on your website for product reviews! This can help you improve your products and make your customers feel heard.
4. Use premium materials and packaging
Using high-quality materials and packaging is another way to position your brand as premium. Customers are willing to pay more for products that are made from premium materials, and we all know how influential beautiful packaging can be when deciding between products! Showing that you’re willing to invest in a memorable unboxing experience will make customers perceive your brand as higher quality and more luxurious. When designing your packaging, think about how it will look amongst your competitors on retail shelves and how it will make your customers feel when they see it.
Elevating your brand to premium requires a deep understanding of your target audience and how you can best serve them. By defining your brand positioning, creating a strong visual identity, offering exceptional customer service, and crafting eye-catching packaging, you can create an experience that turns casual viewers into brand-loyal customers. Looking to take your brand to the next level? Inquire with us to learn more about how we can elevate your brand together!
