Client Feature: Lauren Reynolds Design
Go from start to finish of a brand identity, copywriting, and Showit web design for a Dallas based boutique interior design firm, Lauren Reynolds Design.
The problem
Lauren reached out to us because she wanted her luxury brand to stand out in a saturated market. She was already established in her field and knew that she was providing an elevated service for her clients, but her brand identity and website needed to match the level of detail and care that she provides.
Our solution
- We started with in-depth brand strategy to uncover her ideal clients, business goals, marketplace research and crafted a creative direction that would bring her vision to life.
- We designed the Lauren Reynolds Design brand to reflect her standout style with unexpected details. The typography we chose for Lauren has an elegant sophistication with customized details to help her stand out. The LRD monogram resembles an archway and a window, further connecting her audience to her services. The brand color palette has rich jewel tones paired with soft pastels that feel inviting and alluring.
- At Hello June we love to build websites side by side with captivating copywriting. Lauren’s brand copy is clear and concise, celebrating her offerings while expertly describing the impact her services have on her clients. The tagline “Standout Style. Elegantly Unexpected.” perfectly describes Lauren’s vibrant and soulful design style. Her Showit website is delightfully detailed with plenty of sections for viewers to interact with and learn more about the business. Check out the GIFs below to see a few examples of the LRD website experience.
The Impact
Lauren’s new brand and website fully embody the level of quality service she provides for her clients. She’s attracting and working with incredible clients, and has a new sense of confidence when it comes to sharing her website with potential clients, sending out proposals, and marketing her business.
What do you think of Lauren’s new brand and website?
