How Color Influences Design

At Hello June, we thrive when using color to bring brands to life. After all, our tagline is “Where Color Meets Class.” Color can elevate a design, bring out specific emotions, convey a message, and set the tone for a project. Every color can evoke a feeling in the viewer, which affects how people interpret your brand’s message. For instance, red might make you think of excitement and energy, blue might make you feel calm and relaxed, and grey feels elegant and sophisticated. Understanding these connections helps us choose the perfect color for your brand and make sure it connects with your audience.

A brand’s color palette can become synonymous with the brand itself, and give deeper meaning to your values. For example, the color green is often associated with growth, nature, and environmentalism, so it is a common choice for eco-friendly or natural brands. Similarly, blue is often used to represent trust, stability, and professionalism, making it popular with finance and corporate brands.

When creating a brand’s color palette, we consider the brand’s target audience and the emotions and associations that the brand wants to evoke. A brand targeting children might use bright, playful colors to appeal to a younger audience, while a luxury brand might opt for more sophisticated, muted tones. This is where the importance of brand strategy comes into play! We deep dive into your brand’s goals, vision, messaging, audience and competitors to really understand how to best communicate your brand in a visual way.

We also take color theory into consideration, which is all about how colors work together. Our brand color palettes often pair bold, saturated colors with neutrals and muted tones to round it out. It’s not only the brand’s logo that needs to be considered, but also how the brand’s colors will be used across other touchpoints like your website, packaging, and social graphics. Experimenting with using color in these ways can help ensure that the brand’s colors will be easy on the viewer while still emphasizing the brand’s message and aesthetic. If you’re curious about elevating your brand’s identity to build a deeper connection with your audience, let’s chat! We would love to work with you.