What Makes a Self-Made, Luxury Creative?
What makes a self-made, luxury creative? → This is the story of how I defined Hello June’s positioning in the design market, and how I listened to my clients and audience (you guys!) to help me define and tell that story.
My current clients, past clients, and audience (you guys!) defined my positioning for me.
In Q1, I got really specific about who I want Hello June to serve. I’ve been extremely blessed to work with so many dream clients, and I got curious about what connected them. One of the questions I always ask my design clients in their Brand Strategy Questionnaire (it’s meaty!) is “What thread do you feel connects your ideal audience together?” This helps me start to understand what patterns show up in who they already attract or who they want to attract. And that’s all positioning is, at least to me – it’s a pattern, a commonality, a group of shared values or likes or interests, that connects my clients’ ideal clients together.
To be honest, although I’ve been running my brand and web design business for YEARS now, it wasn’t until the beginning of this fourth year that I truly felt like I had honed in on who exactly I wanted to serve. And I did this, like I do almost all things in my business, through trial and error.
- I started noticing the type of clients that were attracted to my design style (simple, thoughtful, colorful, and timeless).
- I started noticing the types of clients that I truly enjoyed working with and with whom I had the most impact (creative, luxury service-providers like interior designers, fine artists, high-ticket coaches, and high-end photographers.)
- I started noticing the values those clients had that matched my own (vision, humility, zest for life, willingness to experiment, kindness, respect, and thoughtfulness).
These three elements intersected, I worked with the incredible team at Rachel Leslie, and BOOM – I had found my positioning.
What makes a self-made, luxury creative?
I’m all about getting specific, clear, and articulate about what my messaging means. This is how I define my ideal clients. Do any of these sound like you?
- You’re a visionary whose mission it is to bring beauty, joy, confidence, and clarity into the world through your 1:1 or 1:many services or creative work.
- Family and home are of the utmost importance to you. Although you might be well-traveled and have the utmost respect for new experiences and places, there’s no place like home to you.
- The word “luxury” comes in not only because you provide top-of-your-field services to your clients, you strive to make your process a luxury experience for your clients.
- You got to where you are through hard work, a unique perspective, willingness to take risks, a hunger for self-improvement, a pursuit of excellence in your craft, and a love of investing in yourself and your business.
- You want their brand identity for your business that’s already serving at the luxury level to have that same luxury feel. You believe that alignment = consistency = confidence = higher perceived value of your services. You believe that brand strategy & design truly impacts every part of your business.
What do self-made, luxury creatives value? Who are they?
You value:
- Their families & communities
- A mix of modern values with tried-and-true traditions
- Not taking life or business too seriously yet remaining professional, having high standards for yourself & your team, and providing top-notch service for your clients
- Harmony between business & personal life
- Lifting others up
- Feeing your creative soul
- Elevated aesthetics – your service is in the creative space, so visuals are extremely important to you.
Which of the values or attributes above do you most resonate with?
