Ashton came to us with big plans for a rebrand and website relaunch. Ashton is a bright, welcoming and warm person, and her new brand truly reflects her playfulness and positivity (she’s been known to have a dance party or two with her coaching clients!) At the same time, she believes in deep focus, efficient work, showing up for her clients, and creating coaching containers that are people-centric, value-packed, and extremely intentional and meaningful. The bright, warm colors and bold typefaces in her brand identity truly to speak to not only her personality (as a coach, she’s a big part of her brand), but also to the energy and feeling of her coaching programs (as supportive and results-oriented as they are fun and down-to-earth). We partnered with Aquila Development by leading the web design while they led and completed the dev side.